VFS Global and CzechTourism collaborate to attract Middle Eastern visitors
New partnership aims to enhance tourism and cultural exchange
DUBAI: VFS Global has officially announced its role as the destination representation partner for CzechTourism in the Middle East, marking a significant step in promoting the enchanting allure of Czechia to a wider audience.
This collaboration aims to bolster visitor numbers by highlighting the country's rich cultural heritage, stunning landscapes, and diverse leisure offerings.
With a strategic focus on sales, marketing, public relations, and trade initiatives, VFS Global is set to leverage its extensive network and tourism expertise to position Czechia as a must-visit travel destination for discerning travellers.
Expanding awareness
Czechia boasts a wealth of attractions, including majestic castles, historic cities, and a rich culinary scene that pairs beautifully with premium Czech beer and local wines. With its seventeen UNESCO World Heritage sites and breathtaking countryside, the country presents a plethora of experiences for those seeking adventure and culture. This collaboration seeks not only to increase the number of Middle Eastern visitors but also to elevate Czechia's profile on the global tourism map. By showcasing the country’s extraordinary beauty and cultural richness, VFS Global and CzechTourism are poised to inspire a new wave of exploration.
Jana Štumpová Konicarová, Marketing Director and Director of Foreign Offices at CzechTourism, commented on the partnership: “We are excited to continue our long-standing collaboration with VFS Global to promote Czechia’s rich cultural and natural attractions to travellers from the Middle East. In 2024, Czechia welcomed over eighty thousand visitors from the region, reflecting a growing interest in our vibrant cities, historic landmarks, and serene countryside. Through this partnership, we aim to inspire even more travellers to explore and create lasting memories in one of Europe’s most captivating destinations.”
Strategic marketing initiatives
Barbara Andelová, International Marketing Manager for New Markets at CzechTourism, highlighted the potential impact of this partnership: “Partnering with VFS Global presents a tremendous opportunity to amplify Czechia’s presence in the Middle East. With a strategic focus on public relations and marketing initiatives, our goal is to showcase Czechia’s deep-rooted heritage, diverse landscapes, and unique travel experiences to a broader audience. We look forward to building stronger connections with the travel trade and media fraternity, inspiring more visitors to discover the charm of our country.”
G.B. Srithar, Global Head of Tourism Services at VFS Global, expressed enthusiasm for the collaboration: “We are delighted to partner with CzechTourism to promote its diverse and exciting offerings to Middle Eastern travellers. This collaboration will enable us to attract discerning visitors who seek rich gastronomy, immersive heritage, and authentic local experiences. At VFS Global, we are committed to fostering long-term partnerships, building on our strong travel trade relationships across the Middle East.”